{"id":2983,"date":"2025-10-05T12:48:54","date_gmt":"2025-10-05T10:48:54","guid":{"rendered":"https:\/\/growthhub.pl\/?post_type=case-study&#038;p=2983"},"modified":"2025-11-06T10:11:25","modified_gmt":"2025-11-06T09:11:25","slug":"trzykrotny-wzrost-i-kontrakt-za-1-mln-usd-efekty-kampanii-demand-generation-dla-lidera-rozwiazan-ux","status":"publish","type":"case-study","link":"https:\/\/growthhub.pl\/en\/case-study\/trzykrotny-wzrost-i-kontrakt-za-1-mln-usd-efekty-kampanii-demand-generation-dla-lidera-rozwiazan-ux\/","title":{"rendered":"Threefold growth and a $1M contract \u2013 the results of a demand generation campaign for a UX solutions leader"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"jakie-mielismy-cele\">What were our goals?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definition and implementation of the Ideal Customer Profile (ICP) \u2013 development of a precise targeting strategy based on management roles related to marketing, sales, and operations.<\/li>\n\n\n\n<li>HubSpot CRM &amp; Automation Implementation \u2013 enhancing analytics and automating sales processes to increase lead management efficiency.<\/li>\n\n\n\n<li>Execution of PPC and ABM campaigns \u2013 effective use of LinkedIn Ads and other remarketing channels to generate high-quality leads.<\/li>\n\n\n\n<li>Content creation and distribution \u2013 development of content tailored to the needs of the client\u2019s buying committees, which will be intensively distributed among the ICP.<\/li>\n\n\n\n<li>Ongoing consulting with the board of directors \u2013 regular strategic advisory that supported the client in making key marketing decisions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jak-przebiegala-wspolpraca\">How did the cooperation go<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Growth Hub was engaged as a strategic partner tasked with supporting the client in executing an international marketing campaign. Our cooperation began with a thorough analysis of the client's needs and challenges. A key step was defining the Ideal Customer Profile (ICP) and creating a communication strategy aimed at reaching managerial-level decision-makers responsible for marketing, sales, and operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our activities focused on using LinkedIn Ads as the main promotion channel, supported by other remarketing activities. Thanks to the implementation of HubSpot CRM, we automated lead management processes, which enabled more effective tracking of campaign results at every stage of the sales funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first months of the campaign were dedicated to building brand awareness, in line with the demand generation model. Together with the client's content team, we created and distributed content that addressed the needs and expectations of buying committees. Our approach allowed for a dynamic increase in the number of generated leads, which translated into spectacular results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/growthhub.pl\/wp-content\/uploads\/2025\/11\/image-4-1024x510.png\" alt=\"\" class=\"wp-image-2984\" srcset=\"https:\/\/growthhub.pl\/wp-content\/uploads\/2025\/11\/image-4-1024x510.png 1024w, https:\/\/growthhub.pl\/wp-content\/uploads\/2025\/11\/image-4-300x149.png 300w, https:\/\/growthhub.pl\/wp-content\/uploads\/2025\/11\/image-4-768x383.png 768w, https:\/\/growthhub.pl\/wp-content\/uploads\/2025\/11\/image-4.png 1411w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"author":3,"featured_media":2985,"template":"","meta":{"_acf_changed":false},"class_list":["post-2983","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trzykrotny wzrost i kontrakt za 1 mln USD \u2013 efekty kampanii demand generation dla lidera rozwi\u0105za\u0144 UX &#8211; Growth Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/growthhub.pl\/en\/case-study\/trzykrotny-wzrost-i-kontrakt-za-1-mln-usd-efekty-kampanii-demand-generation-dla-lidera-rozwiazan-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trzykrotny wzrost i kontrakt za 1 mln USD \u2013 efekty kampanii demand generation dla lidera rozwi\u0105za\u0144 UX &#8211; Growth Hub\" \/>\n<meta property=\"og:description\" content=\"Jakie mieli\u015bmy cele? Jak przebiega\u0142a wsp\u00f3\u0142praca Growth Hub zosta\u0142 zaanga\u017cowany jako strategiczny partner, kt\u00f3rego zadaniem by\u0142o wsparcie klienta w realizacji mi\u0119dzynarodowej kampanii marketingowej. Nasza wsp\u00f3\u0142praca rozpocz\u0119\u0142a si\u0119 od gruntownej analizy potrzeb i wyzwa\u0144 klienta. 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