{"id":4833,"date":"2026-03-26T09:14:20","date_gmt":"2026-03-26T08:14:20","guid":{"rendered":"https:\/\/growthhub.pl\/?post_type=case-study&#038;p=4833"},"modified":"2026-03-26T09:18:56","modified_gmt":"2026-03-26T08:18:56","slug":"coffee-and-sons-ppc-1","status":"publish","type":"case-study","link":"https:\/\/growthhub.pl\/en\/case-study\/coffee-and-sons-ppc-1\/","title":{"rendered":"Jak zwi\u0119kszy\u0107 bud\u017cet o 180% r\/r i wywindowa\u0107 ROAS konta na poziom >520%?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Artisanal coffee is a product that requires education. Moving a consumer from first contact (e.g., a casual video about a roastery) straight to purchasing expensive coffee can be difficult. In 2023, the user \u201ewarming up\u201d stage (MoFu) accounted for a mere <strong>approx. 5%<\/strong> total expenditures, while not generating measurable closing conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of simply \u201ctopping up\u201d the budget for existing campaigns, we completely reorganized the account structure, building a tight, three-stage funnel (ToFu \u2013 MoFu \u2013 BoFu). We carried out an aggressive scaling of investment outlays \u2014 <strong>The advertising budget on Meta Ads increased by more than 180% year over year<\/strong>. At the same time, we significantly tightened up our analytics (signals from GA4 and CAPI), which allowed Meta's algorithms to better map customer journeys.<\/p>","protected":false},"author":6,"featured_media":4834,"template":"","meta":{"_acf_changed":false},"class_list":["post-4833","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zwi\u0119kszy\u0107 bud\u017cet o 180% r\/r i wywindowa\u0107 ROAS konta na poziom &gt;520%? &#8211; Growth Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/growthhub.pl\/en\/case-study\/coffee-and-sons-ppc-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zwi\u0119kszy\u0107 bud\u017cet o 180% r\/r i wywindowa\u0107 ROAS konta na poziom &gt;520%? &#8211; Growth Hub\" \/>\n<meta property=\"og:description\" content=\"Kawa rzemie\u015blnicza to produkt, kt\u00f3ry wymaga edukacji. 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