{"id":4839,"date":"2026-03-26T12:51:50","date_gmt":"2026-03-26T11:51:50","guid":{"rendered":"https:\/\/growthhub.pl\/?post_type=case-study&#038;p=4839"},"modified":"2026-03-26T12:51:50","modified_gmt":"2026-03-26T11:51:50","slug":"coffee-and-sons-ppc-2","status":"publish","type":"case-study","link":"https:\/\/growthhub.pl\/en\/case-study\/coffee-and-sons-ppc-2\/","title":{"rendered":"Jak wygenerowali\u015bmy ROAS >1100% dla palarni kawy w Q4"},"content":{"rendered":"<p class=\"wp-block-paragraph\">E-commerce thrives on seasonality. The highest profits are generated around Black Week and the holidays, but that is precisely when advertising rates (CPM\/CPC) hit record highs. Brands that wake up with their campaigns in November end up burning their budgets on expensive traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We based our strategy on GA4 data, which clearly showed that the flagship sales hook was <em>Starter kit 4 x 250g<\/em>. Throughout the first half of the year, we intensively and cheaply acquired new traffic for this product. We built powerful custom audiences, which we targeted with aggressive seasonal remarketing.<\/p>","protected":false},"author":6,"featured_media":4840,"template":"","meta":{"_acf_changed":false},"class_list":["post-4839","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak wygenerowali\u015bmy ROAS &gt;1100% dla palarni kawy w Q4 &#8211; Growth Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/growthhub.pl\/en\/case-study\/coffee-and-sons-ppc-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak wygenerowali\u015bmy ROAS &gt;1100% dla palarni kawy w Q4 &#8211; Growth Hub\" \/>\n<meta property=\"og:description\" content=\"E-commerce \u017cyje sezonowo\u015bci\u0105. 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