{"id":4842,"date":"2026-03-26T12:55:38","date_gmt":"2026-03-26T11:55:38","guid":{"rendered":"https:\/\/growthhub.pl\/?post_type=case-study&#038;p=4842"},"modified":"2026-04-03T17:22:12","modified_gmt":"2026-04-03T15:22:12","slug":"coffee-and-sons-ppc-3","status":"publish","type":"case-study","link":"https:\/\/growthhub.pl\/en\/case-study\/coffee-and-sons-ppc-3\/","title":{"rendered":"Jak edukacja klienta wygenerowa\u0142a >610% zwrotu z inwestycji dla rodzinnej palarni kawy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Artisanal coffee is a product that requires education. Moving a consumer from first contact (e.g., a casual video about a roastery) straight to purchasing expensive coffee can be difficult. In 2023, the user \u201ewarming up\u201d stage (MoFu) accounted for a mere <strong>approx. 5%<\/strong> total expenditures, while not generating measurable closing conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We changed the capital allocation proportions. In 2024, the \u201cmiddle of the funnel\u201d (campaigns aimed at active fans, post interactions, and ToFu traffic, among others) received as much as <strong>31% of the total advertising budget<\/strong>. We applied, among other things, the promotion of substantive posts and influencer collaborations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"author":6,"featured_media":4843,"template":"","meta":{"_acf_changed":false},"class_list":["post-4842","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak edukacja klienta wygenerowa\u0142a &gt;610% zwrotu z inwestycji dla rodzinnej palarni kawy &#8211; Growth Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/growthhub.pl\/en\/case-study\/coffee-and-sons-ppc-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak edukacja klienta wygenerowa\u0142a &gt;610% zwrotu z inwestycji dla rodzinnej palarni kawy &#8211; Growth Hub\" \/>\n<meta property=\"og:description\" content=\"Kawa rzemie\u015blnicza to produkt, kt\u00f3ry wymaga edukacji. 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W 2024 roku &#8220;\u015brodek lejka&#8221; (kampanie skierowane [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/growthhub.pl\/en\/case-study\/coffee-and-sons-ppc-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Growth Hub\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T15:22:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/growthhub.pl\/wp-content\/uploads\/2026\/03\/3384.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/growthhub.pl\\\/case-study\\\/coffee-and-sons-ppc-3\\\/\",\"url\":\"https:\\\/\\\/growthhub.pl\\\/case-study\\\/coffee-and-sons-ppc-3\\\/\",\"name\":\"Jak edukacja klienta wygenerowa\u0142a >610% zwrotu z inwestycji dla rodzinnej palarni kawy &#8211; Growth Hub\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/growthhub.pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/growthhub.pl\\\/case-study\\\/coffee-and-sons-ppc-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/growthhub.pl\\\/case-study\\\/coffee-and-sons-ppc-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/growthhub.pl\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/3384.jpg\",\"datePublished\":\"2026-03-26T11:55:38+00:00\",\"dateModified\":\"2026-04-03T15:22:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/growthhub.pl\\\/case-study\\\/coffee-and-sons-ppc-3\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/growthhub.pl\\\/case-study\\\/coffee-and-sons-ppc-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/growthhub.pl\\\/case-study\\\/coffee-and-sons-ppc-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/growthhub.pl\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/3384.jpg\",\"contentUrl\":\"https:\\\/\\\/growthhub.pl\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/3384.jpg\",\"width\":1500,\"height\":1001},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/growthhub.pl\\\/case-study\\\/coffee-and-sons-ppc-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/growthhub.pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\\\/\\\/growthhub.pl\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jak edukacja klienta wygenerowa\u0142a >610% zwrotu z inwestycji dla rodzinnej palarni kawy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/growthhub.pl\\\/#website\",\"url\":\"https:\\\/\\\/growthhub.pl\\\/\",\"name\":\"Growth Hub\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/growthhub.pl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/growthhub.pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/growthhub.pl\\\/#organization\",\"name\":\"Growth Hub\",\"url\":\"https:\\\/\\\/growthhub.pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/growthhub.pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/growthhub.pl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Favicon.png\",\"contentUrl\":\"https:\\\/\\\/growthhub.pl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Favicon.png\",\"width\":180,\"height\":180,\"caption\":\"Growth Hub\"},\"image\":{\"@id\":\"https:\\\/\\\/growthhub.pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak edukacja klienta wygenerowa\u0142a >610% zwrotu z inwestycji dla rodzinnej palarni kawy &#8211; Growth Hub","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/growthhub.pl\/en\/case-study\/coffee-and-sons-ppc-3\/","og_locale":"en_US","og_type":"article","og_title":"Jak edukacja klienta wygenerowa\u0142a >610% zwrotu z inwestycji dla rodzinnej palarni kawy &#8211; Growth Hub","og_description":"Kawa rzemie\u015blnicza to produkt, kt\u00f3ry wymaga edukacji. 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