E-commerce thrives on seasonality. The highest profits are generated around Black Week and the holidays, but that is precisely when advertising rates (CPM/CPC) hit record highs. Brands that wake up with their campaigns in November end up burning their budgets on expensive traffic.
We based our strategy on GA4 data, which clearly showed that the flagship sales hook was Starter kit 4 x 250g. Throughout the first half of the year, we intensively and cheaply acquired new traffic for this product. We built powerful custom audiences, which we targeted with aggressive seasonal remarketing.
