What were our goals?
- Definition and implementation of the Ideal Customer Profile (ICP) – development of a precise targeting strategy based on management roles related to marketing, sales, and operations.
- HubSpot CRM & Automation Implementation – enhancing analytics and automating sales processes to increase lead management efficiency.
- Execution of PPC and ABM campaigns – effective use of LinkedIn Ads and other remarketing channels to generate high-quality leads.
- Content creation and distribution – development of content tailored to the needs of the client’s buying committees, which will be intensively distributed among the ICP.
- Ongoing consulting with the board of directors – regular strategic advisory that supported the client in making key marketing decisions.
How did the cooperation go
Growth Hub was engaged as a strategic partner tasked with supporting the client in executing an international marketing campaign. Our cooperation began with a thorough analysis of the client's needs and challenges. A key step was defining the Ideal Customer Profile (ICP) and creating a communication strategy aimed at reaching managerial-level decision-makers responsible for marketing, sales, and operations.
Our activities focused on using LinkedIn Ads as the main promotion channel, supported by other remarketing activities. Thanks to the implementation of HubSpot CRM, we automated lead management processes, which enabled more effective tracking of campaign results at every stage of the sales funnel.
The first months of the campaign were dedicated to building brand awareness, in line with the demand generation model. Together with the client's content team, we created and distributed content that addressed the needs and expectations of buying committees. Our approach allowed for a dynamic increase in the number of generated leads, which translated into spectacular results.
